Après Visuals and director Amon Barker, worked in collaboration with Chevrolet to produce a targeted campaign for the release of their new Trail Boss Edition trucks in the Silverado line. With a short timeframe until release and ambitious deliverables the Après Visuals team helped refine the creative vision, partnered with elite athletes, permitted all locations, and traveled across the country from Utah to Michigan and beyond to capture the Trail Boss trucks in the most authentic environments. By utilizing an efficient production crew and state of the art equipment the team was able to navigate challenging shooting conditions and produce stand out content on time for a successful launch campaign.