CHEVROLET | KAYAKING LAKE SUPERIOR
Chevrolet partnered with Après Visuals to produce Off the Map, a campaign centered around their new Trail Boss edition trucks. Director, Amon Barker traveled to northern Michigan to document the trucks being used to access remote and scenic sea Kayaking on Lake Superior. Despite the remote environment the Après Visuals team was able to utilize a camera pursuit vehicle and aerial cinematography to create the powerful visuals required for this comprehensive campaign.